Kylie Jenner Reenters Her Iconic ‘King Kylie’ Era
Kylie Jenner Reenters Her Iconic ‘King Kylie’ Era
By Kelly Hoang — October 28, 2025
2016 was arguably one of the most influential years for pop culture, and the most influential part of it all was “King Kylie.” With her pastel wigs, Snapchat dominance, and signature matte lips, Kylie Jenner wasn’t just following trends: she was creating them, shaping an aesthetic that defined that era of the internet. Fans have yearned for that nostalgia, and this year, Jenner is giving it to them, complete with a new makeup collection that pays homage to the era that made her a beauty mogul.
For Kylie Cosmetics' 10th anniversary, Jenner released the “King Kylie Collection.” A tribute to her roots and the time period that made her a cultural phenomenon. Jenner teased the comeback across social media, posting throwback clips and signature looks that sent fans into a frenzy. The message was clear: this wasn’t just advertising for a new collection, it was the comeback of King Kylie’s reign.
What made King Kylie so culturally significant wasn’t only her look, but her attitude. At a time when the Kardashian-Jenner image was polished and highly curated, Kylie broke that mold. She showed a version of herself that was funny, unfiltered, and self-aware, posting lip-syncing videos, joking with friends, and creating viral videos on Snapchat and Vine. Fans saw a side of her that felt authentic and playful. Suddenly, she wasn’t just the youngest Jenner; she was the internet’s cool older sister, setting trends from her bedroom. Her humor, boldness, and constant reinvention became symbols of a new kind of influence: one that thrived on personality as much as aesthetics.
The original “King Kylie” era wasn’t just about makeup: it was a movement. It redefined self-expression online, influencing how millions experimented with lip contouring, hair color, and curated aesthetics. Kylie’s personal style, then rebellious and relatable, became the blueprint for digital beauty influence. Now, she’s bringing back that nostalgia with a modern, sophisticated twist.
This latest drop features revamped lip kits inspired by her original best-sellers, rich metallic glosses, and a limited-edition palette packaged in chrome—an ode to her early Snapchat days. But beneath the shimmer lies something deeper: a full-circle moment. Jenner’s evolution from teen trendsetter to business icon shows how nostalgia can coexist with growth.
For more fashion, beauty, and lifestyle content, keep reading Square Magazine. Follow Square on Instagram and TikTok for exclusive content.
All photos belong to their respective owners.