Kylie Jenner Reenters Her Iconic ‘King Kylie’ Era
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Kylie Jenner Reenters Her Iconic ‘King Kylie’ Era

2016 was arguably one of the most influential years for pop culture, and the most influential part of it all was “King Kylie.” With her pastel wigs, Snapchat dominance, and signature matte lips, Kylie Jenner wasn’t just following trends: she was creating them, shaping an aesthetic that defined that era of the internet.

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Fashion Month’s Biggest Beauty Trends
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Fashion Month’s Biggest Beauty Trends

This season, the runways pushed boundaries in fashion, and of course, beauty followed suit. Across every city, beauty became its own form of expression with the message of individuality.

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Square’s Autumn Self-Care Must-Haves
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Square’s Autumn Self-Care Must-Haves

Orange pumpkins adorn front porches, crunchy yellow leaves blanket the sidewalks, and the sweet fragrance of apple and cinnamon drifts through the air as fall makes its grand return.

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A Guide to Retinol
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A Guide to Retinol

With consistency and proper usage, retinol can be a game-changer, delivering the smooth, radiant skin that so many seek in their beauty journey.

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Organic Products Are the Next Best Thing for Your Skin
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Organic Products Are the Next Best Thing for Your Skin

It is difficult to know where to start and understand what your skin needs when trying to find the right skin care products. This is why skin care companies are moving towards producing products with organic oils and extracts that are gentle on the skin and create lasting skin-health benefits.

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The Morning Shed: The Beauty Fad That Has Taken Over TikTok
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The Morning Shed: The Beauty Fad That Has Taken Over TikTok

TikTok’s beauty community has been buzzing over a recent morning ritual that helps people look their best after a long night of sleep. The “morning shed” involves a vast set of products and gadgets aimed to rid people of the puffiness, bloating, and stiffness often associated with waking up in the morning.

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Rare Beauty: A Cult Favorite with a Purpose
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Rare Beauty: A Cult Favorite with a Purpose

Selena Gomez’s makeup company Rare Beauty has changed the game for celebrity beauty brands. Known for their fabulous and blendable formulas, Rare Beauty has become one of the most loved and popular beauty brands over the last few years. 

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The Ritual of Self-Tanning
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The Ritual of Self-Tanning

Many people have turned to self-tanners as an alternative to traditional sunbathing or tanning beds, as they are safer and more convenient. Self-tanning offers a way to achieve bronzed, radiant skin without the risks of extensive sun exposure or harmful UV radiation, but what exactly makes a great self-tanner? 

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Haus Labs by Lady Gaga: Beauty Backed by Science and Inclusivity
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Haus Labs by Lady Gaga: Beauty Backed by Science and Inclusivity

Global icon Stefani Germanotta, better known as Lady Gaga, has redefined both the music and beauty industries. Driven by a mission of inclusivity, innovation, and artistry, Haus Labs by Lady Gaga carves out a distinct space in a competitive world of beauty.

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The Benefits of Collagen
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The Benefits of Collagen

Collagen is more than just a beauty supplement. It can play a vital role in overall health, alongside a balanced diet and physical activity.

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Men’s Skincare Products for the Winter Season
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Men’s Skincare Products for the Winter Season

Skin is one of the largest and most important organs in the human body for both women and men. It protects against harmful bacteria and UV rays while maintaining the body’s hydration. A good skincare routine is imperative and beneficial for men to prevent premature aging, acne, and razor burn, and heighten confidence.

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15 Seasonal Nail Ideas
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15 Seasonal Nail Ideas

This time of year can be hectic as it is festive, but one fool-proof way to get in the holiday spirit is through a quality seasonal manicure.

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