
A Guide to Retinol
With consistency and proper usage, retinol can be a game-changer, delivering the smooth, radiant skin that so many seek in their beauty journey.

Organic Products Are the Next Best Thing for Your Skin
It is difficult to know where to start and understand what your skin needs when trying to find the right skin care products. This is why skin care companies are moving towards producing products with organic oils and extracts that are gentle on the skin and create lasting skin-health benefits.

The Morning Shed: The Beauty Fad That Has Taken Over TikTok
TikTok’s beauty community has been buzzing over a recent morning ritual that helps people look their best after a long night of sleep. The “morning shed” involves a vast set of products and gadgets aimed to rid people of the puffiness, bloating, and stiffness often associated with waking up in the morning.

How to Maximize the Benefits of Heat Protectants
Do you ever wonder why your hair doesn’t look as healthy as it feels after a fresh blowout? The secret might be hiding in plain sight: the heated tools you rely on to style it.

Square Magazine Staff Picks: Our Signature Fragrances
Here are some of Square’s signature scents and what makes them so special to the team.

How to Create a Sustainable Makeup Routine
Incorporating eco-friendly products into your everyday routine benefits both your skin and the planet.

Rare Beauty: A Cult Favorite with a Purpose
Selena Gomez’s makeup company Rare Beauty has changed the game for celebrity beauty brands. Known for their fabulous and blendable formulas, Rare Beauty has become one of the most loved and popular beauty brands over the last few years.

The Ritual of Self-Tanning
Many people have turned to self-tanners as an alternative to traditional sunbathing or tanning beds, as they are safer and more convenient. Self-tanning offers a way to achieve bronzed, radiant skin without the risks of extensive sun exposure or harmful UV radiation, but what exactly makes a great self-tanner?

Haus Labs by Lady Gaga: Beauty Backed by Science and Inclusivity
Global icon Stefani Germanotta, better known as Lady Gaga, has redefined both the music and beauty industries. Driven by a mission of inclusivity, innovation, and artistry, Haus Labs by Lady Gaga carves out a distinct space in a competitive world of beauty.

The Benefits of Collagen
Collagen is more than just a beauty supplement. It can play a vital role in overall health, alongside a balanced diet and physical activity.

Men’s Skincare Products for the Winter Season
Skin is one of the largest and most important organs in the human body for both women and men. It protects against harmful bacteria and UV rays while maintaining the body’s hydration. A good skincare routine is imperative and beneficial for men to prevent premature aging, acne, and razor burn, and heighten confidence.

9 Lip Products Perfect For Your Stocking
Having trouble coming up with the perfect stocking stuffer? Well, you’re in luck! Lip products are not only a great gift, but fit perfectly in a stocking.

15 Seasonal Nail Ideas
This time of year can be hectic as it is festive, but one fool-proof way to get in the holiday spirit is through a quality seasonal manicure.

Fall Beauty Trends Inspired by Fashion Month
Fashion Month Spring/Summer 2025 featured numerous beauty trends that will inspire looks for the remainder of the fall and winter seasons.

Best Korean Beauty Products for the Fall Season
When it comes to flawless, dewy skin, no beauty routine is quite as coveted as Korean skincare's multi-step regimen.

Nail Colors of the Season
It’s that time of year again when the leaves are falling, the temperature is dropping, and the search for the perfect fall nail color is on.

Incorporate SPF Into Your Makeup Routine
In every skincare routine, one crucial step should never be overlooked: wearing sunscreen daily.

Djerf Avenue Launches Beauty Brand
On March 27, influencer Matilda Djerf made her debut into the beauty industry, launching two new hair products under her brand Djerf Avenue.

Beyoncé Launches Hair Care Brand Cécred
Beyoncé Knowles-Carter has spent a large portion of her life in a makeup and hair chair.

The Success of Saie Beauty
After years of experience working with major beauty brands, Laney Crowell, founder of Saie Beauty, noticed there was a gap in the market. She made it her mission to create clean makeup that looked cool on your vanity.