Do you ever wonder why your hair doesn’t look as healthy as it feels after a fresh blowout? The secret might be hiding in plain sight: the heated tools you rely on to style it.

Here are some of Square’s signature scents and what makes them so special to the team. 

Incorporating eco-friendly products into your everyday routine benefits both your skin and the planet.

Selena Gomez’s makeup company Rare Beauty has changed the game for celebrity beauty brands. Known for their fabulous and blendable formulas, Rare Beauty has become one of the most loved and popular beauty brands over the last few years. 

Many people have turned to self-tanners as an alternative to traditional sunbathing or tanning beds, as they are safer and more convenient. Self-tanning offers a way to achieve bronzed, radiant skin without the risks of extensive sun exposure or harmful UV radiation, but what exactly makes a great self-tanner? 

Global icon Stefani Germanotta, better known as Lady Gaga, has redefined both the music and beauty industries. Driven by a mission of inclusivity, innovation, and artistry, Haus Labs by Lady Gaga carves out a distinct space in a competitive world of beauty.

Collagen is more than just a beauty supplement. It can play a vital role in overall health, alongside a balanced diet and physical activity.

Skin is one of the largest and most important organs in the human body for both women and men. It protects against harmful bacteria and UV rays while maintaining the body’s hydration. A good skincare routine is imperative and beneficial for men to prevent premature aging, acne, and razor burn, and heighten confidence.

Having trouble coming up with the perfect stocking stuffer? Well, you’re in luck! Lip products are not only a great gift, but fit perfectly in a stocking.

This time of year can be hectic as it is festive, but one fool-proof way to get in the holiday spirit is through a quality seasonal manicure.

Fashion Month Spring/Summer 2025 featured numerous beauty trends that will inspire looks for the remainder of the fall and winter seasons.

When it comes to flawless, dewy skin, no beauty routine is quite as coveted as Korean skincare's multi-step regimen.

It’s that time of year again when the leaves are falling, the temperature is dropping, and the search for the perfect fall nail color is on.

In every skincare routine, one crucial step should never be overlooked: wearing sunscreen daily.

On March 27, influencer Matilda Djerf made her debut into the beauty industry, launching two new hair products under her brand Djerf Avenue.

Beyoncé Knowles-Carter has spent a large portion of her life in a makeup and hair chair.

After years of experience working with major beauty brands, Laney Crowell, founder of Saie Beauty, noticed there was a gap in the market. She made it her mission to create clean makeup that looked cool on your vanity.

CEO Olamide Olowe is the youngest Black woman ever to raise more than $2 million in venture funding, all because she saw the need to address chronic skin issues and create a brand that produces amazing results for its consumers.

There is always a certain level of fear when beginning acne medication. This apprehensiveness results from a fear of the unknown; you never quite know how the medicine will affect your body and skin.

With the constant changing of temperatures this time of year, our skin may need a bit of extra care. While facial skincare is always at the forefront of our minds, having skincare products for your body is just as important.