TikTok’s Biggest Makeup Trends Right Now

TikTok’s Biggest Makeup Trends Right Now

By: Claire Watkiss

TikTok has become the go-to platform for all of its users’ pressing questions. Going to Barcelona for a weekend? At the tips of your fingers are hundreds of 15-second videos that will give you a rundown of all the best sites to see and restaurants to try. Wondering if the newest Apple product is worth it? A 60-second review will tell you. Trying to learn how to contour your nose? Wondering how to style leather pants? Want to learn how to poach eggs? TikTok has the answers to it all. 

As of late, videos of girls showing how they do their makeup while talking about their lives have risen to popularity. Users are craving relatability, and these videos satisfy exactly that. The videos also give makeup tips and tricks and there seems to be a pattern in the products that are being shown. Here is a roundup of the TikTok makeup trends that have been filling our feeds. 

  1. Bubble Headband and Hair Clips

Before beginning on any makeup look, influencers begin by pulling back their hair. Whether it is with a terry cloth bubble headband or flat hair clips, this get-ready-with-me tool is a simple essential to add to your routine.

2. Anti-Pollution Bronzing Drops with Peptides 

This product has flown off the shelves at every Ulta and Sephora location. A few of these drops paired with your favorite moisturizer provide the perfect glowy base for your makeup. 

3. White Eyeliner

Alix Earl, TikTok’s new “it girl,” has put everyone on white eyeliner. Applying this to your water line will be sure to open up your eyes and make you look awake for the entire day. 

4. DIOR Addict Lip Glow Oil

If you are looking for soft, glossy lips, this product is a must. Not only is the packaging aesthetic, but paired with your favorite lip liner it gives the illusion of plump, full lips without the hassle of lip plumpers and injections. 

5. Face Puffs 

If you ask loyal TikTok users, they will tell you there is only one way to apply your setting powder: face puffs. These help you perfect the “baking” technique, TikTok’s favorite way to achieve a matte makeup finish.

6. L’Oreal Telescopic Mascara 

Even if you have shorter eyelashes, this L’Oreal mascara will be sure to lengthen them. The formula is non-clumping and very buildable, so it is a great option for everyday wear. 

7. Rare Beauty Soft Pinch Liquid Blush 

On Allure Beauty’s 2022 Best of Beauty list is none other than Selena Gomez’s brand, Rare Beauty. Specifically, this liquid blush. Influencers are raving about this product as even the smallest amount colors your cheeks perfectly. Keep an eye out for your local beauty store’s inventory, as the product sells out quickly.

8. Maybelline Fit Me Concealer 

The latest trend in contouring is purchasing a concealer in a darker shade than your skin tone and applying it to the areas you would normally use bronzer or cream contour on. The Maybelline Fit Me Concealer is especially useful for this technique. 

Keep in mind that these are just trends and will soon be old news. Try them out if they suit you, and leave them on the shelf if they do not. You can also search on TikTok for dupes in order to save money on some of these items while still accomplishing the same look. 

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All photos belong to their respective owners. 

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