Pharrell Williams Named Creative Director of Louis Vuitton Menswear

Pharrell Williams Named Creative Director of Louis Vuitton Menswear

By: Liv Briley

Pharrell Williams is a 13-time Grammy-winning producer, entrepreneur, and fashion icon who is now adding one more title to his running list of accomplishments: creative director of one of the biggest fashion houses in the world. The role was previously held by Virgil Abloh, a world-renowned designer who tragically passed in November 2021. 

Pharrell Williams at the 2023 Grammy Awards.

The brand has been focusing on redefining itself for years, finding a balance between streetwear and luxury. Louis Vuitton has expanded its audience to fit the diverse desires of today’s consumers. The appointment of Williams, who co-owns streetwear label Human Made and oversees labels Billionaire Boys Club and Ice Cream, speaks to how the label hopes to grow in the future. 

While an unexpected choice, Williams is no stranger to Louis Vuitton, having had two previous partnerships with the brand. He has also designed a collection for Chanel and created a design collection with Tiffany, proving his affinity for innovation in the fashion realm. In their statement to announce Williams’s appointment, Louis Vuitton said, “the way in which he breaks boundaries across the various worlds he explores aligns with Louis Vuitton’s status as a cultural maison, reinforcing its values of innovation, pioneer spirit and entrepreneurship.” 

Pharrell Williams is known for his creativity and vision in fashion, earning him CFDA’s “Fashion Icon” award in 2015. As he puts these abilities to use at Louis Vuitton, we are sure to see an entirely new era of the brand, hopefully continuing the groundbreaking strides made by Abloh. 

Williams’s first collection will be revealed at men’s fashion week in Paris in June 2024. 

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