Daisy Jones and The Six Will Shake Up the Trend Cycle

Daisy Jones and The Six Will Shake Up the Trend Cycle

By: Kate Kimberlin 

Amazon Prime premiered the much-anticipated book adaptation of Daisy Jones and The Six by Taylor Jenkins Reid on Friday, March 3rd. Based on the book of the same name, the show will take on a similar documentary-style structure to tell the rise of the titular fictional band.  

Set chiefly in the 1970s, the costumes are incredibly important when it comes to telling the story. The clothes the characters wore tell just as much of a story as the actors who play them. The work of series costume designer Denise Wingate has caught the attention of fans and critics alike, which has caused the latter to make predictions about how this will translate into the trend cycle. Daisy Jones and The Six could cut through the noise of the trend cycle conversation, even if just for a little while. 

HBO’s Euphoria was the last show that had a similar hold on both fans and fashion critics. After the release of a new season, it seemed that jewels would be back in makeup looks and Miu Miu inspired skirts would be pulled out of closets. The overall costume direction of the show had such a clear vision that even themed parties began to show up. The styling left room for fans to put their own spin on the show’s specific design. So far, it seems that Daisy Jones will follow a similar model. 

The costumes were carefully chosen for each character. Wingate has gone on the record saying that she was intentional with the styling of each character, and took notes from each respective actor. She did not want the show to feel overzealous but was still in constant contact with the principal cast about any suggestions they had. One specific example is Suki Waterhouse’s character of Karen Sirko, who is the band’s British keyboardist. Wingate said that she wanted Karen to have more of a punk edge since she likely would have seen the movement before it reached the United States. In a more general sense, the show also explores the multi-faceted aspects of both men and womenswear from the decade.    

The show was released at just the right time, with Free People to help. Critics have noted not only the impeccable timing of when the show dropped its first three episodes, but also the Free People line that coincides with it. The brand’s capsule collection drops next Monday, which includes anything from white cowboy boots to bohemian shawls and flare jeans. While it may not be intentional from the show’s side, critics have noted how perfect the styles of the show would be for the upcoming music festival season, and the capsule collection has almost everything to capture that particular look. 

While Gen Z has been studied and puzzled over by most of the fashion industry, it is clear that they are influenced by the media they consume. This has been proven in cases of Euphoria, Bridgerton, and even Stranger Things.  With the book already having a cult following for several years, as well as the ability that social media has to propel trends forward, it is clear that 1970s bohemia will break through some of the noise of microtrends for a little while.  

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