The Success of Saie Beauty
The Success of Saie Beauty
By Claire Watkiss
After years of experience working with major beauty brands, Laney Crowell, founder of Saie Beauty, noticed there was a gap in the market. She made it her mission to create clean makeup that looked cool on your vanity. She did not just want her products to be non-toxic; she wanted them to include ingredients good for the skin. Saie now has a list of over 2,000 ingredients that they refuse to use in their products. Crowell’s mission for Saie is completely focused on sustainability, and customers’ appreciation of this has led to a surplus of brand loyalty.
Social media has seen its fair share of viral beauty products, and Saie is very much included in the ranks of beauty brands to experience this phenomenon. Consumers have not only fallen in love with the formulation of Crowell’s products but the packaging as well. Saie is the perfect example of how the right branding can both create value for customers and help to sell the product.
Some of Saie’s most praised products include the Dew Blush, the Glowy Super Gel, and the Mascara 101. Many of the brand’s products have even gone on to be featured as winners on Glamour and Allure’s “best of beauty” lists.
Customers are turning to social media to show off different makeup looks using Saie products and these videos are serving as great marketing for the brand. The ease of blending and the effortless, glowy look products provide make them appealing to all.
Crowell keeps health and wellness at the forefront of her life, and that same energy shines in her brand. As she creates new products for Saie, Crowell finds the perfect balance between sustainability, effectiveness, and visual appeal.
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