Fendi Spring 2024 Ready-To-Wear

Fendi Spring 2024 Ready-To-Wear

By: Bella Duncan

Fendi opened Milan Fashion Week with a show heavily focused on the clothing, differing from their often accessory-heavy collections. Artistic Director of Womenswear, Kim Jones, took the focus off of its usual star, the baguette, and onto the serene knitwear of this collection. 

Four large, white, sculptural Fendi handbags loomed over the runway, an ode to the remnants of an empire Jones passes every day on his walk to work in Rome. With most of their brand identity residing in the iconic Fendi Baguette, past directors have struggled with the task of designing noteworthy clothing. Fendi SS24 effectively conquered this feat by focusing on the clothing and allowing the accessories to be just that – an accessory. 

Jones’ taste for design grew in childhood as he traveled to countries like Ecuador, Botswana, Kenya, and the Caribbean for his father’s work as a hydrogeologist. “The very good designers are those who see things, travel the world, and are interested,” Jones said.

With Fendi SS24, Jones took knitwear to new heights, combining a dreamy color palette of soft grays, powder blue, orange, and signature Fendi chocolate brown with irregular shapes and silhouettes. Small handbags were cradled and hung from the arms of models, allowing the eye to focus on the clothing. Color-blocking and the Fendi logo were set against silky, soft pieces to create an interesting juxtaposition within the collection.

It is safe to say that Jones has found his footing with Fendi and will continue to make strides for the brand’s womenswear collections, reimagining what Fendi can be moving forward.

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