Gap x LoveShackFancy Releases Limited Edition Collection

Gap x LoveShackFancy Releases Limited Edition Collection

By: Sophie Smith

What has been marketed as “a collaboration for the ages” is here – the limited edition Gap x LoveShackFancy collection. The combination of LoveShackFancy’s feminine, youthful essence and Gap’s notoriously timeless and polished brand has led to the curation of the ultimate affordable cottage-core wardrobe. 

Comprised of 76 total pieces, the collaboration includes a vast range of styles and accessories for people of all ages. Mark Breitbard, leader of Gap Global, spoke out about the uniqueness of this collection, expressing his enthusiasm for all generations to wear the enchanting elements of LoveShackFancy like a bow on top of Gap’s most beloved items. 

The chosen face of the collaboration of the summer is Grammy Award-winning artist Ciara. Ciara is the mother of two children, daughter Sienna and son Future. The family’s relationship with the brand began when Future was featured in a Gap campaign at three years old. Ciara wanted the same for Sienna and it quickly manifested in the form of this family-centered campaign. 

The collaboration launched on both brands’ websites on August 4th and was also available in select LoveShackFancy and Gap locations. Within only a few hours, many of the pieces were sold out.

The most popular items in the collection appear to be a Gap logo hoodie patterned with the signature florals of LSF, denim pieces, and children’s clothing. Gap announced a restock of select items via Instagram on August 8 with the caption, “P.S. Styles are in-store, too.” There is still a possibility of finding pieces that are sold out online in stock at a local Gap and LoveShackFancy location. 

Summer’s approaching end does not mean dainty, floral materials have to leave the wardrobe. This all-inclusive collection is a major hit, with pieces that will compliment any outfit selected to brace the upcoming autumn season. 

To stay informed about future fashion collaborations and other fashion industry news, follow us on Instagram @um.squaremagazine and keep reading Square Magazine. 

All photos belong to Gap and LoveShackFancy.