Hill House Home Enters the World of Bridal Couture
Hill House Home Enters the World of Bridal Couture
By Olivia Blackwell — November 20, 2025
For her September wedding in Florence, Italy, Allie Blitz, chief strategy officer of the Atlanta-based fashion and lifestyle label Hill House Home, tied the knot with investor Matt Ressler. Crafted in the New York studio that typically produces Hill House’s signature pieces, Blitz’s gown marked a significant moment for the brand. The strapless silk and cotton dress with a cathedral train was Hill House’s first-ever bridal gown, officially placing the brand in the world of bridal couture.
Founded in 2019 by Nell Diamond, Hill House Home earned its first followers through relaxed designs and tailoring that blurred the lines between loungewear and luxury. The label’s slogan “real clothes for real life” resonates with modern women seeking ease and elegance, and Allie Blitz, the brand’s first full-time hire, helped bring that vision to life.
With its first bridal gown, Hill House showed that the brand can pivot while staying authentic. By keeping its signature fabrics and elegant tailoring, the brand expanded from everyday staples to designing pieces for a once-in-a-lifetime moment—all without straying from its core DNA.
The gown was cut from Italian satin sourced from a 1870-founded mill. It featured an inner corset and a pleated skirt that flowed into a cathedral train. The design process began in March 2025 and took six months of draping, fitting, and refinement to perfect.
“I knew I wanted something timeless and classic, with lots of drama,” Blitz said to Vogue.
The wedding setting was just as intentional. The three-day celebration in Florence, held at the newly-opened Collegio alla Querce and the 15th-century Villa Palmieri, had Hill House in all of the details. They had tables featuring the brand’s upcoming prints, including Ribbon Rose Ikat and Sundial Stripe, as well as many other nods to Hill House.
In fashion today, special-occasion dressing is often about authenticity, and Hill House conveyed this perfectly. The brand’s shift into bridal doesn’t feel like a stretch: it’s just a continuation of an existing story.
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