LoveShackFancy Spring 2026 Ready-to-Wear
LoveShackFancy Spring 2026 Ready-to-Wear
By Kelly Hoang — September 14, 2025
LoveShackFancy’s Spring 2026 Ready-to-Wear collection felt like a page torn straight out of a western romance novel. Founder and Creative Director Rebecca Hessel Cohen named the line ‘Prairie Romance: Where the Wildflowers Meet the Wind,’ to capture its delicate yet untamed spirit. The designs highlighted the use of wildflowers as the collection’s centerpiece motif.
Cohen’s style can be described as hyperfeminine—think all things ruffles, lace, and romantic. This time, however, she added a touch of prairie. Fringe, suede, and tassels adorned floral patterns, giving a rugged yet dreamlike feel.
At the heart of her collection was Cohen’s muse: the American girl. The “American girl” is imagined as both a pioneer and a romantic, as well as free-spirited and polished. The collection’s duality married a Western grit with a feminine charm, proving that strength and softness can coincide.
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