The Fusion of Fashion and Politics
The Fusion of Fashion and Politics
By Jane Dunn — November 4, 2024
Throughout history, fashion has always been one of the most powerful ways to make a statement.
Article cover image from Dupe Photos.
As fashion month is coming to a close and the 2024 Presidential Election is quickly approaching, we have seen many brands and designers using their work to spread political awareness.
New York Fashion Week, regarded as the “Olympics of the fashion industry,” was kick-started by the “Fashion For Our Future” march. The march was organized by “I am a voter,” a non-partisan organization that is partnering with the Council of Fashion Designers and Vogue.
The march took place on September 7, aiming to encourage people to exercise their voting rights and promote civil engagement. Many important faces walked up Broadway chanting “V-O-T-E,” including designer Michael Kors, First Lady Jill Biden, and Vogue Magazine Editor-in-Chief Anna Wintour.
However, the push for the polls didn't end there. Throughout the week, many designers played into themes with political elements in their shows.
Designer Willy Chavarria was one of the first. He drew inspiration from the Civil Rights and Farm Labor movements to create his spring 2025 collection titled América. Models echoed everyday people on the streets, with classic zip-up jackets, tight belts, and ties, paired with chunky sneakers and chic duffle bags.
The designs were representative of the American working class, putting a luxury spin on working attire. The show took place on Wall Street with a large American Flag behind the runway.
“I want us to see ourselves as people with power who can make things happen,” he says in an interview with Vogue.
He was advocating for political activism, reinforcing the idea that anyone is capable of change and impact—no matter what class, race, gender, religious affiliation, or ethnic background.
Similarly, Designer Prabal Gurung also used his platform to promote civic engagement. During New York Fashion Week, he incorporated slogans onto his garments that urged attendees to “Use Your Voice” and “Vote For Change.” He also used a diverse range of models from various backgrounds to celebrate diversity and showcase the importance of participation in democracy.
During Paris Fashion Week, Demna Gvasalia’s Balenciaga explored themes of modern unease and consumerism through the lens of protest attire. Models strutted in graphic tees and distressed silhouettes, offering a critique of the impact of technology and overconsumption within society.
The artistic choice to use recycled materials emphasized the necessity for sustainability in all aspects of life, including fashion, underscoring a commitment to fight climate change.
Fashion Month 2024 was a vibrant tapestry of creativity and activism, with designers using their collections to address urgent political and social issues. From advocating for civic engagement to promoting sustainability and inclusivity, these designers demonstrated that fashion can be a powerful medium for change.
As the industry continues to evolve, it is clear that the runway is not just a place for trends, but also a platform for meaningful dialogue and activism.
For more fashion, beauty, and lifestyle content, keep reading Square Magazine. Follow Square Magazine on Instagram and TikTok for exclusive content.
All images belong to their respective owners.