Kylie Jenner’s Latest Project

Kylie Jenner’s Latest Project

By: Brooklyn Hoffmann

The Kardashian-Jenner clan are no strangers to carefully curating brands that gain extreme attention almost instantaneously. The youngest member of the family, Kylie Jenner, has had no problem successfully marketing her intensive collection of makeup and skincare products that fall under the brand name Kylie Cosmetics. The 26-year-old billionaire recently added a new addition to her entrepreneurial track record: a fashion line called Khy.

Khy’s existence was revealed by the Wall Street Journal and named winner of the brand category at their 2023 Innovator Awards a week before the brand’s launch. Jenner is only the third recipient of this award, along with Nike’s Mark Parker in 2015 and Skim’s Kim Kardashian in 2021. Jenner designed the clothing with Berlin-based designer Namilia and describes the line as “affordable luxury.”  The 12-piece debut drop focuses on basic pieces that build a neutral and timeless wardrobe. These staples include a collection of affordable faux leather items including a trench coat, bomber jacket, and mini dress. 

The clothing line made $1 million in sales in just one hour after its online launch. Several Khy styles are already sold out, while others are only available in limited sizes. A second collection, that is reported to be completely different from the first, will drop later this month. Jenner has been adamant about her role in creating the line, saying, “I do the creative for all my shoots. I’ve worked really hard on it, I’ve put my love into it, and I can’t wait for people to experience the clothes. It’s very personal.” After immense success in the beauty world, there is no doubt Jenner will dominate in the fashion world as well.

Keep reading Square Magazine to stay up to date on all things fashion, beauty, and lifestyle. And be sure to follow @um.squaremagazine on Instagram.

All images belong to their respective owners.