The latest.
Hill House Home Enters the World of Bridal Couture
Square’s fifth print edition is here.
Fashion
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The ‘Wicked: For Good’ Press Tour Is, Well…Wickedly Good
Many have waited in eager suspense for franchise titles like Avatar: Fire and Ash and Five Nights at Freddy’s 2, but one title has loomed large over them all: the final installment of the beloved musical-movie Wicked: For Good.
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Alo Yoga: From Mindfulness To Marketing Machine
Alo—short for Air, Land, Ocean—Yoga was founded in 2007 in Los Angeles by Danny Harris and Marco DeGeorge, childhood friends who relied on yoga to manage anxiety and a back injury. The brand’s original vision was simple yet promising: create yoga-grade apparel that transitions seamlessly from studio to street.
Beauty
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Disability-Inclusive Beauty Brands that are Changing the Game
Walking through Sephora or Ulta should feel like stepping into a world of endless beauty and self-expression, but that excitement fades fast when a product is impossible to open or hold.
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Kylie Jenner Reenters Her Iconic ‘King Kylie’ Era
2016 was arguably one of the most influential years for pop culture, and the most influential part of it all was “King Kylie.” With her pastel wigs, Snapchat dominance, and signature matte lips, Kylie Jenner wasn’t just following trends: she was creating them, shaping an aesthetic that defined that era of the internet.
Lifestyle
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How To Romanticize the in Between and Find Serenity Before the Holiday Rush
Between the glittering chaos of the holidays, when the flights are booked, deadlines begin to stack, and studying begins, there is a quiet grace period that often goes unnoticed. This small stretch of time marks the end of the fall season and the beginning of the upcoming winter chill.
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Is Having a Boyfriend Truly Embarrassing? Exploring Vogue’s Viral Opinion Piece
The trend of subtly posting relationships through “launches” has reshaped how relationships appear online.