Allison Bornstein’s Ingenious Three-Word Method

Allison Bornstein’s Ingenious Three-Word Method

By: Elena Ossoski

Stylist Allison Bornstein advises her clients to style themselves and add pieces to their wardrobe that adhere to her three-word “method.” This process prompts individuals to define their personal style using only three words that apply to their taste and aesthetic regardless of context. Bornstein has long promoted the notion with her clients, including Katie Holmes, but has since grown a loyal audience on TikTok who are mesmerized by the validity of her sartorial philosophies and insights. As the trailblazer who also pinpointed the phenomenon that she calls the “wrong shoe theory,” Bornstein has become a guiding light for the fashion-loving masses.

Bornstein helps her clients and followers pick their three words in order to ease the waves of panic that can sometimes sink in while cleaning out one’s closet, shopping for a new piece, or getting dressed in the morning. It may sound simple to choose three adjectives, but when their purpose is to summarize your style for any climate, occasion, or day of the week, the task at hand can be a bit daunting for some.

Feelings of perplexity while deciding what to wear, or eagerness to impulsively purchase an item simply because it is on sale are signals that it is high time to return to Bornstein’s method. The purpose behind taking the time to find your three words is so that staying true to yourself and your sense of style always comes with ease. 

We are always changing, so it is imperative that one redefines their three words as their style evolves as well. To learn more about her three-word method, check out Allison Bornstein on TikTok.  

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Images belong to Allison Bornstein.