The Rise of Diesel

The Rise of Diesel

By: Claire Watkiss

Social media platforms put certain brands at the forefront of our feeds, and Diesel has been one of the biggest proponents of this algorithm. Founded in 1978 by Renzo Rosso, Diesel has been around for nearly fifty years with a mission to create the “most innovative denim in the world.”

Renzo named the brand Diesel after the global oil crisis erupted, producing diesel as an alternative fuel option. He saw diesel fuel the same way as he saw his brand: a new, innovative alternative to the more familiar option. 

Diesel has always had a large audience, even before its appearance on social media. Present in over 80 countries with 400 brick-and-mortar stores, Diesel has made a name for itself in the international marketplace. 

Since its creation, Diesel has continued to develop new products that catch customers’ attention. From their lasting denim mission to accessories like their popular shoulder bags to perfume and home decor, the brand has grown from a small denim company to a sought-after brand. 

The most viral of Diesel’s recent products, The B-Berny Miniskirt, created quite the buzz on social media, raising eyebrows for being an uber-short miniskirt. Despite the mixed reviews, this skirt brought the company to the forefront of consumer’s minds. 

Diesel offers shoppers luxury goods for prices that will not break the bank. Shop Diesel’s Spring Summer 2023 Ready-to-Wear collection here. 

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