
Timex to Rolex
Before the Industrial Revolution, most people—particularly those in rural, agrarian communities—experienced time in a more flexible way. Daily life followed natural cycles like sunrise, sunset, and the changing seasons, rather than the precise measurement of hours and minutes. Few people owned clocks or watches, and the concept of punctuality was less rigid.

The Legacy of Sharon Tate
Sharon Tate was an American actress and model who hit peak stardom in the ‘swinging sixties.’ Tate continued to rise to fame while immersing herself in the fashion world until her tragic death in 1969. Though the starlet’s reign was short-lived, Sharon Tate’s legacy in film and fashion remains.

The History and Redefining of Maternity Fashion
While modern maternity fashion is designed for the comfort and style of a woman's changing body; this has not always been the case.

Thrift Stores vs. Curated Vintage Stores
As fashion lovers are drifting away from shopping at traditional retail stores to investing in clothing pieces from the past, curated vintage stores have become all the rage.

Fashion’s Guide for the Future
In 1957 the Soviet Union launched Sputnik One, the first artificial satellite launched into orbit.

Red, White, and Chic: The Best Looks from the Inauguration Day Runways
The country may be divided in terms of politics, but one thing that everyone can share an opinion about is a red carpet. The Inauguration of 47th President, Donald J. Trump took place on Monday, January 20, and throughout the weekend festivities, there was no shortage of elegance and class in Washington.

The Psychology of Color in Fashion Brands
Not only can the clothing we put on every day influence how others see us, but it can also influence how we see ourselves. Different colors in our everyday outfits can evoke various feelings and create specific impressions that ultimately contribute to our mentality and everyday behavior.

Brand Collaborations Merge Prestige and Practicality
Luxury and accessible brand collaborations are reshaping fashion by blending high-end aesthetics with everyday wear.

4 Ways To Layer Like a Pro
Layering is more than a seasonal necessity; it's an art form that marries practicality with endless style possibilities. When the temperature falls and your wardrobe transitions from one season to another, masterful layering will make all the difference in staying cozy and chic.

6 Loungewear Items Perfect For Last-Minute Gifting
If you’re in need of some last minute holiday gifting inspiration, look no farther than a piece of high-quality loungewear. Keep anyone in your life comfy and cozy this holiday season with these lounge items.

7 Handbag Trends We’re Wearing Into the New Year
2025 is nearly upon us, bringing with it many occasions. There’s no better time to add flair to your wardrobe — starting with the bag you carry daily or to a special event. These are the styles we’re excited to incorporate into our handbag rotation for the holiday season and beyond.

11 Pajama Brands to Keep You Cozy All Winter
The holiday countdown has begun, and there’s no better time to refresh your wardrobe with pajamas that make staying in feel like a celebration.

17 Holiday Party Looks That Will Never Go Out of Style
The holiday season brings a host of festive occasions, from glamorous galas to intimate gatherings.

21 Square-Approved Holiday Knits To Add to Your Wardrobe
Cooler weather is finally upon us, marking the official start of Square’s favorite time of year, layering season. And what’s layering without a good knit?

Alex Consani Named 2024 Model of the Year
Alex Consani is the model and comedic icon that Gen-Z always wanted but didn’t know they needed. Tonight, she was named Model of the Year by the British Fashion Council, and I couldn’t think of anyone more fit for the part.

24 Pieces to Elevate Your Holiday Wardrobe
The holiday season gifts us fashion lovers the opportunity to express ourselves in new and celebratory ways.

‘Wicked’ Press Tour Fashion Made the Film a Cultural Phenomenon
For their press tour, the Wicked cast has embraced method dressing to promote the film, wearing outfits that symbolize the characters, plot, and themes found throughout the movie.

The New Era of the Victoria’s Secret Fashion Show
Following a five-year hiatus, the highly anticipated Victoria’s Secret Fashion Show returned to screens receiving mixed reactions.

Rent, Wear, Repeat: How Rental Clothes Impact Personal Style
While renting clothes creates freedom to explore individual styles, its mass-market scale prompts thousands of wardrobes to look the same.

The Fusion of Fashion and Politics
Throughout history, fashion has always been one of the most powerful ways to make a statement.