As self-care continues to trend on social media, one activity has retained its appeal in the face of growing extreme self-care practices. Bathing has cured ailments for centuries, with the origins being traced as far back as 2001 B.C. Located in Monhejo-Daro, Pakistan, the Great Bath represents one of the oldest-standing architectural sites of public bathhouses. The Egyptians emphasized the ritualistic aspects of bathing symbolizing purity; they believed that the cleaner a person was the closer they were to the gods. Greek athletes utilized bathhouses following sporting competitions. Greek bathhouses were seen as places of learning and discussion. Some even contained libraries.

There are seemingly endless makeup options available in the marketplace, each advertising themselves as the best way to achieve the perfect finish. Powder formulas are more traditional for most makeup products, but the recent rise in liquid and cream-based makeup raises questions about which formulation is best. Whether the current style is a matte finish, a dewy glow, or somewhere in between, it is useful to understand the differences between cream and powder makeup and when it is best to use each type.

Winter weather is in full effect which leaves many of us looking to switch up our makeup routine to fight off the harsh temperatures and dry air. Selecting the perfect makeup routine for winter poses many challenges as your skin is already drier than normal, so adding on heavy makeup could make a bad problem worse. Thankfully, the Square Magazine staff has curated a list of their favorite winter makeup products to help you create a winter makeup routine that will leave your skin looking lively and hydrated, no matter the conditions outside.

The new year is a wonderful opportunity to get back into daily routines and rituals that help us prepare for the day ahead or unwind after a full day of work. One of the best routines for health and wellness is proper nighttime skincare. If you want to switch up your skincare regime, check out these different products that are great for your evening routine.

The beauty industry has grown exponentially since the onset of social media and the abundance of opinions that are voiced on platforms like YouTube and TikTok. Trying to keep up with the newest trends and best practices can be dizzying with the influx of ideas and ads that dominate technology today. With all of the options available to consumers today, the question quickly becomes: how do we know which option is right for us? 

Beauty trends, tips, and tricks are so abundant and frequent on social media that it can be hard to keep up. For anyone who needs a guide to the beauty landscape in the new year, here are three beauty influencers that give useful and fun insight into everything from skincare to creative makeup tutorials.

As the holidays approach, beauty gift sets have begun lining the shelves of every major business. Not only are these sets great for gift giving, they are also a great way to experiment with new or popular products. Here are some of the best valued gift sets on the market right now.

Warmer months have come and gone, and the leaves are not the only thing changing colors. Like clockwork, as the seasons begin to transition so does our hair. The cozier, cold months have brought a slew of new brunettes and warm-toned hairstyles.

During the holiday season, there is more freedom to experiment with makeup looks and try out outlandish styles. The glitz and glamor that comes with holiday parties and dinners allows for makeup that is not fit for everyday wear. To help inspire some creativity for your makeup routine, we have gathered some of our favorite holiday makeup looks for this year.

Cologne is a classic gift for any special occasion, but with the vast array of aromas at your fingertips, choosing the best fragrance for the man in your life can be an intimidating task. For anyone wanting to give the gift of scent this year, we have collected 18 fragrances that are perfect for him.

As the weather turns colder and skin gets drier, many look for ways to keep their skin looking rejuvenated and refreshed. Unfortunately, maintaining your skin’s youthful vigor is a year-round job that can often become confusing, but skincare does not have to be complicated to be impactful. There are many products and routines out there that can help you be proactive when it comes to taking care of your skin, so here are a few ways you can preserve your skin and stop unnecessary aging before it occurs.

This year, we are here to prove that giving beauty gifts to all the makeup and skincare fanatics in your life does not have to be difficult. From drugstore to designer, here are 20 of our best beauty gift ideas, all under $100.

As the temperature drops this winter, it is crucial to protect your skin from damaging dryness. One way to combat this is by trying new face masks that ensure hydrated and glowing skin all season long.

Winter is one of the most magical times of the year. While snowy landscapes, cozy evenings, and the approaching new year always bring joy, what is not magical is the havoc that cold weather can wreak on your skin, specifically, your lips.

Thanksgiving, a holiday synonymous with the changing of seasons, is one that looks different for everyone. There is no time like the holidays to change up your routine and try out new trends, and there is no shortage of different ways to experiment this Thanksgiving.

Everyone looks for something different in a mascara – some look for volume, some look for length, while others may prefer a more natural look. Whatever your preference, mascara is an easy way to elevate your look on days when a full face of makeup is out of the question. Mascara does not need to break the bank, either. Most drugstore beauty brands have their own lines of affordable mascaras that substitute easily for the luxury titles

Skincare has been a large topic of conversation for years, with a constant buzz about what products people are using and what brands are the best. Influencers like Hailey Beiber and Selena Gomez have gone from sharing their skincare routines to now creating their own skincare lines. Despite all the excitement surrounding the topic, no one seems to be talking about body skin care. Most people do not think twice about the body products they use, but just as much emphasis should be placed on these products as the ones using on your face.

Fall is officially here, but do not mourn your summer glow just yet. A beauty refresh may be all it takes to achieve the perfect “lit from within” look, even if your backyard starts to feel like a tundra. Luckily, the Square Magazine staff has rounded up the fall beauty products that love us back all season long.

As the air becomes crisper and the humidity drifts away, our skin has the difficult task of deciding how to react to the season’s changes. Although there is a lot of excitement that surrounds the transition from summer to fall, its environmental shifts require our skin to transition as well. With the temperature falling, indoor heating systems are beginning to turn on, which ultimately strips our skin of its typical moisture. Though this change is normal, it can also cause dryness, irritation, and sensitivity. Adjust your skincare routine to the fall weather with a few simple tips.

Businesswoman and momager-extraordinaire Kris Jenner is famous for many things: her catch-phrases, her children, and her martinis to name a few. Inspired by the latter, her newest collaboration with Kylie Cosmetics, founded by her youngest daughter, is complete with all things dirty martini.