There is no better way to care for your skin during the transition to fall than by showing it some love with a few new products. With changing temperatures and the semester in full swing, you may want to consider switching up your routine.

In the fashion and beauty world, we constantly hear about the newest way to make a bold statement. This year, however, the opposite is true with nails; short and simple manicures are taking 2023 by storm.

This summer has seen weeks of intense heat with some of the warmest months ever recorded in the U.S. Heat has its downsides across our daily routines, but it is especially difficult for everyday makeup routines.

The concept of sustainable shopping has been buzzing around the fashion community over the past few years. Though there has been much commotion over the practice of intentional consumerism, one major component of sustainability has not received as much attention: cruelty-free products.

On June 28, Rare Beauty by Selena Gomez announced a new fall collection that will be available starting July 6. Selena Gomez says this new collection focuses on self-expression and acceptance, posting on her Instagram, “It’s not about how you look but how you see yourself. Love what you see.” 

No matter how you choose it, there is no denying that finding a scent to wear again and again is about more than just smelling good. It is about making a statement, evoking emotion, and deviating from the mundane, all with just one spritz.

Beyond appearances, understanding how the skin reflects what is occurring internally can inform decisions we make regarding our health.

We all know the importance of understanding what ingredients we put into our bodies through the food we eat, but many people are unaware of what ingredients are going into their skin. Even products marketed as “clean” may be sensitizing for your skin, and some ingredients are much more necessary for long-lasting skin health than others. Reading the labels on skincare products can be intimidating, but with a few simple tips, you can easily discern if a product has the right ingredients for you and your skincare needs.

In the haircare world, there are an infinite amount of products for curly hair, so it is nice to find a product that works for your curls that will keep them healthy and enhance your natural shape. If you are still trying to decide what products work best for you, check out these curly hair care specialties, which include styling products, masks, shampoos, and conditioners. Whichever you choose to try, these products are great for different curly hair types and will keep your curls healthy and beautiful.

As the seasons change, maintaining smooth, healthy skin is more difficult than usual. As temperatures rise and cloudy days make way for the sun, here are five beauty tips to implement to ease the stress of unpredictable weather and make your skin glow twelve months of the year.

While it may be too late to become a 1990s idol like Cindy Crawford, Claudia Schiffer, or Cher from ‘Clueless,'' nothing is stopping the world from taking a leaf out of their book. Perhaps it should; after all, part of what makes these stars iconic even in today’s era is something many people can achieve in a matter of hours. Ladies: Grab your mom’s rollers. It is time to embrace fluffy, voluminous, 1990s supermodel hair – and you can do it without a Dyson. Here are five secrets to achieving Topanga hair all on your own.

Getting ready in the mornings can sometimes be our greatest enemy. Whether you “accidentally” hit snooze a dozen times, turn off your alarm, or just forget to set one, sometimes it feels like every morning turns into scrambling for the door. Taking an extra hour to get ready in the morning can feel like a monumental task when paired with the hectic late nights of the week.

Many of us struggle with dry, dull, and volume-less hair during the winter season. Most of the time our hair is the first thing to be negatively impacted by the change in seasons but, lucky for us, experts have tested multiple different products that they believe are best to use in every situation to bring your hair back to life.

Blush is seen as one of the original beauty products: a staple in many makeup kits. Blushes today are much more than a delicate powder, coming in a wide variety of formulas and shades. Sifting through the long list of award-winning products, we found a few options to help you achieve the perfect rosy cheeks.

TikTok has become the go-to platform for all of its users’ pressing questions. Going to Barcelona for a weekend? At the tips of your fingers are hundreds of 15-second videos that will give you a rundown of all the best sites to see and restaurants to try. Wondering if the newest Apple product is worth it? A 60-second review will tell you. Trying to learn how to contour your nose? Wondering how to style leather pants? Want to learn how to poach eggs? TikTok has the answers to it all.

As self-care continues to trend on social media, one activity has retained its appeal in the face of growing extreme self-care practices. Bathing has cured ailments for centuries, with the origins being traced as far back as 2001 B.C. Located in Monhejo-Daro, Pakistan, the Great Bath represents one of the oldest-standing architectural sites of public bathhouses. The Egyptians emphasized the ritualistic aspects of bathing symbolizing purity; they believed that the cleaner a person was the closer they were to the gods. Greek athletes utilized bathhouses following sporting competitions. Greek bathhouses were seen as places of learning and discussion. Some even contained libraries.

There are seemingly endless makeup options available in the marketplace, each advertising themselves as the best way to achieve the perfect finish. Powder formulas are more traditional for most makeup products, but the recent rise in liquid and cream-based makeup raises questions about which formulation is best. Whether the current style is a matte finish, a dewy glow, or somewhere in between, it is useful to understand the differences between cream and powder makeup and when it is best to use each type.

Winter weather is in full effect which leaves many of us looking to switch up our makeup routine to fight off the harsh temperatures and dry air. Selecting the perfect makeup routine for winter poses many challenges as your skin is already drier than normal, so adding on heavy makeup could make a bad problem worse. Thankfully, the Square Magazine staff has curated a list of their favorite winter makeup products to help you create a winter makeup routine that will leave your skin looking lively and hydrated, no matter the conditions outside.

The new year is a wonderful opportunity to get back into daily routines and rituals that help us prepare for the day ahead or unwind after a full day of work. One of the best routines for health and wellness is proper nighttime skincare. If you want to switch up your skincare regime, check out these different products that are great for your evening routine.

The beauty industry has grown exponentially since the onset of social media and the abundance of opinions that are voiced on platforms like YouTube and TikTok. Trying to keep up with the newest trends and best practices can be dizzying with the influx of ideas and ads that dominate technology today. With all of the options available to consumers today, the question quickly becomes: how do we know which option is right for us?