Everyone looks for something different in a mascara – some look for volume, some look for length, while others may prefer a more natural look. Whatever your preference, mascara is an easy way to elevate your look on days when a full face of makeup is out of the question. Mascara does not need to break the bank, either. Most drugstore beauty brands have their own lines of affordable mascaras that substitute easily for the luxury titles

Skincare has been a large topic of conversation for years, with a constant buzz about what products people are using and what brands are the best. Influencers like Hailey Beiber and Selena Gomez have gone from sharing their skincare routines to now creating their own skincare lines. Despite all the excitement surrounding the topic, no one seems to be talking about body skin care. Most people do not think twice about the body products they use, but just as much emphasis should be placed on these products as the ones using on your face.

Fall is officially here, but do not mourn your summer glow just yet. A beauty refresh may be all it takes to achieve the perfect “lit from within” look, even if your backyard starts to feel like a tundra. Luckily, the Square Magazine staff has rounded up the fall beauty products that love us back all season long.

As the air becomes crisper and the humidity drifts away, our skin has the difficult task of deciding how to react to the season’s changes. Although there is a lot of excitement that surrounds the transition from summer to fall, its environmental shifts require our skin to transition as well. With the temperature falling, indoor heating systems are beginning to turn on, which ultimately strips our skin of its typical moisture. Though this change is normal, it can also cause dryness, irritation, and sensitivity. Adjust your skincare routine to the fall weather with a few simple tips.

Businesswoman and momager-extraordinaire Kris Jenner is famous for many things: her catch-phrases, her children, and her martinis to name a few. Inspired by the latter, her newest collaboration with Kylie Cosmetics, founded by her youngest daughter, is complete with all things dirty martini.

Morning routines are essential for staying productive and organized. Having a plan for the morning can help get the day started off on a positive note and create a space for some much needed self care. Scheduling time for exercise, mindfulness practices, eating a full breakfast, and hobbies is perfect for those looking to improve their work-life balance.

Although it is seldom to see “Made in the U.S.A.” on any label, there has been a noticeable increase in the number of beauty products on the market that stay in the land of the free throughout the manufacturing process. In addition to being American through and through, these products are all cruelty-free and have instantly become self-care essentials. 

Skincare, just like a conscious diet and regular exercise, is an excellent way to improve overall health. Not only does it benefit the skin, but it also alleviates stress and boosts confidence. Skincare regimens are customizable, able to fit every time frame, budget, and lifestyle. No two people have the same skin, so every routine can be personalized to fit different needs. 

A fresh manicure can be the perfect accessory, adding a confidence boost for your week and an opportunity to showcase your personal style. Everyone does their nails a little differently, and each season brings on a fresh new wave of style inspiration. 

American supermodel and media personality Hailey Rhode Bieber launched her new skincare brand, Rhode, on Wednesday, June 15th. The brand, Bieber’s namesake, focuses on a “new philosophy” for skincare.

Whether it be ice rollers, jade rollers, or gua shas, everyone has their own opinion on which offers the best benefits. The question is: which face roller is best for my skin type?

Spring is here and clean skincare lines are blooming right alongside the flowers. There are plenty of new clean formulas to keep your skin hydrated and healthy with the changes in weather. You may have heard of spring cleaning, but many products are taking the concept to a new level with ingredients to clean out your pores, leaving you feeling more refreshed than ever. 

With the constant bombardment of ads and testimonials about different skincare products and brands, it can be difficult to tell which products are right for your skin. Once we have these products, figuring out how often to use them and which to pair together can be a struggle. Skincare should be customized to fit your personal needs, and every routine should be unique to your skin. 

The world of beauty subscription services has taken off in recent years and with so many options available, it can be difficult to decide which is right for you. Whether you are looking for fresh products to switch up your routine or just looking for help finding the right place to start, there is a beauty subscription to deliver new and exciting beauty products right to your doorstep.

A good sunscreen is a crucial, but often forgotten, step in every skincare routine. There are too many pros of a good sunscreen to name just one and according to dermatologists, the sun causes over ninety percent of the negative, visible, changes in skin associated with aging. With that in mind, our staff has handpicked five go-to, ride-or-die sunscreens. 

With the rise of social media and various influencers, different hair care products and methods of taking care of your hair have come to the surface. Influencers and TikTok have taken to sharing their extensive hair care routines and their holy grail products.

As of late, at-home blowouts using tools like Dyson Airwrap and Revlon hair dryer have been all the rage. This technique has been in circulation for years and somehow always comes back into our lives. The women’s blowout first gained its popularity in London during the 1960s thanks to Rose Cannan.